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What RevDesk costs you per booked meeting

The unit that matters is cost per booked meeting. Not cost per call, not cost per minute, not cost per lead. Meetings on calendars that pass qualification on the call. This page walks through the math on two real shapes of business. For a tailored version against your real call volume and current cost stack, book a working session.

Book a working session

30 minutes. We run the math against your inbound volume, outbound dials, and current stack.

The inputs that matter

Three numbers drive the model:
  1. Conversation volume. Inbound form-fills, inbound calls, and outbound dials per month.
  2. Average call length. Most qualification calls run 2 to 4 minutes. Outbound triage runs 60 to 90 seconds.
  3. Current cost stack. SDR salaries (fully loaded), data and enrichment tools, dialer, voice provider, and the existing voice automation if you have one.
Every RevDesk tier includes a block of voice minutes; usage above it is a flat $0.20 per minute. Outbound campaign access starts on the Outreach tier ($395/mo).

Example 1: 5-person broker shop

A small lending broker. Mostly inbound paid-ad leads. One ISA handling intake and qualification.
TodayOn RevDesk
Inbound form-fills200 / mo200 / mo
Outbound recontact dials0500 / mo
ISA salary, fully loaded$5,500$0
Voice overage$80$150 (750 min over the 500 included, @ $0.20)
RevDesk plann/a$395 (Outreach, 500 min included)
Total monthly cost$5,580$545
Booked meetings~30~50
Cost per booked meeting$186$11
The shift comes from two places. The ISA labor cost goes away. Speed-to-lead drops to under 60 seconds on inbound, which roughly doubles the meeting-from-form-fill conversion. The outbound recontact line is new revenue, not a cost reshuffle.

Example 2: 30-person SaaS sales org

A mid-market software company. Two SDRs follow up on inbound demo requests and run an outbound motion against an ICP list.
TodayOn RevDesk
Inbound demo requests1,000 / mo1,000 / mo
Outbound dials4,000 / mo4,000 / mo
SDR headcount × loaded cost2 × $12,000 = $24,0000
Data and enrichment$1,500included
Dialer$600included
Voice overage$400$900 (4,500 min over the 2,000 included, @ $0.20)
RevDesk plann/a$895 (Concierge, 2,000 min included)
Total monthly cost$26,500$1,795
Booked meetings~150~280
Cost per booked meeting$177$6
The SaaS case looks more dramatic for two reasons. Headcount cost is the largest line and it goes to zero. Outbound runs at full capacity rather than at whatever volume two SDRs can sustain.

What this model is not

  • Not free pipeline. AEs still close. Marketing still pays for traffic. The line that changes is the cost of taking a lead from form-fill to booked meeting.
  • Not headcount-zero forever. Most teams keep one or two humans on call: complex deals, escalations, the meetings where the AI hands off mid-conversation. The model isn’t “no humans,” it’s “humans on the cases that need them.”
  • Not flat for everyone. A high-touch enterprise sale with a 90-day cycle has different math. The calculator handles that case too. Set the meeting-from-call rate honestly and the output stays defensible.

Sanity checks

Before you run your team on these numbers, sanity-check the three assumptions the model rests on:
  1. Average call length. If your conversations average 8 minutes, the voice cost line doubles.
  2. Meeting-from-call rate. RevDesk’s pickup and qualification lift improves this number, but the size of the lift depends on your current conversion. Healthier funnels move less.
  3. Plan fit. Each tier includes a block of minutes (100 on Intake, 500 on Outreach, 2,000 on Concierge). Above ~3,000 minutes a month, Concierge’s included block beats paying Outreach overage. Inbound-only and under a few hundred minutes? Intake is the right home.

Book a working session

We run the math against your real call volume and current stack.

Start for $20

Test on real calls before committing. About 100 minutes of usage, no commit.